• management team

    CEO - Justin Fenchel

    CXO - Brad Schultz

    COO - Aimy Steadman

  • Headquarters

    Austin, TX

looking for more details? check our story


looking for more details? check our story


white RATIO:40%

R 255

B 255

G 255


C 0

M 0

Y 0

K 0

Fruit Punch RATIO: 20%

R 238

G 41

B 55


C 0

M 97

Y 83

K 0

Pantone Solid Coated 1788 C
Blue Razzberry RATIO:20%

R 0

G 156

G 220


C 89

M 18

Y 0

K 0

Pantone Solid Coated 2171 C
black RATIO:10%

R 0

B 0

G 0


C 100

M 100

Y 0

K 100

Pink Lemonade RATION: 5%

R 249

G 193

B 212


C 0

M 30

Y 2

K 0

Pantone Solid Coated 2036 C
metallic RATIO:40%
pantone+ Premium Metallics Coated 10101 C
  • BeatBox Official
  • BeatBox B&W
  • #SlapTheBag
  • looking for more details? check our story



    Who says boxed wine has to be boring? With delicious flavors like Blue Razzberry Lemonade and Cranberry Limeade, and nearly 7 bottles of wine (34 servings) per box, BeatBox is all you need for one epic party!

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    When investor Kevin O'Leary takes a sip of BeatBox Beverages' neon Blue Razzberry Lemonade on the latest episode of ABC's hit show "Shark Tank," he flatly proclaims, "This tastes like sh--."

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    CEO and founder of BeatBox, Justin Fenchel has a background in finance and is a graduate from UT Austin’s McCombs School of Business. After working as an equity analyst for five years, Fenchel founded BeatBox Beverages in late 2011 with his friends and co-founders Aimy Steadman, Brad Schultz, Dan Singer and Jason Scheick.

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    If you think partying cannot jump-start your career, just talk to Justin Fenchel and Brad Schultz of BeatBox Beverages, who have turned an observation at parties into a thriving business.

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    Beatbox co-founders Justin Fenchel and Brad Schultz founded their company in 2013. The Austin, Texas-based business sells unconventional flavors of wine, such as "Cranberry Limeade," in packages designed to look like boomboxes. When pitching the sharks, Fenchel and and Schultz had generated $235,000 in total sales in just 14 months in business.

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    BeatBox's creators were asking for an initial offer of $250,000 for a 10 percent stake in the company, explaining that in a competitive and incumbent-brand-laden alcohol market like Texas, they made $235,000 in sales in just 14 months.

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    Heartland Times Online

    As a wine-based cocktail sold in neon packaging designed to look like a boombox, there will surely be shouting anywhere that BeatBox Beverages are present. And at Big Red Liquors’ Saturday debut event, featuring investor Mark Cuban, there was plenty of yelling for the mostly college-aged (with one 83-year old birthday girl) crowd to “Go big, or go home!”

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    Wine packaging. It's a hot topic that, like the hippest new fabric, weaves together influential threads such as technology, the "beerification" of wine, mass-market appeal, social media success, and outreach to younger and cross-cultural demographics.

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    They watched every episode of the hit television series, which gives budding entrepreneurs a chance to make a pitch to a panel of celebrity investors - who may, or may not, bite.

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    Calabasas native Justin Fenchel knew his product, a custom boxed wine called Beatbox Beverages, was already a hit when he pitched it on ABC’s “Shark Tank.”The trick was to get the show’s investors to take the bait.

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    Many entrepreneurs on “Shark Tank” have failed pitching their products because their startups were deemed not up to par with the standards of the sharks on the show. However, a team of entrepreneurs from Austin, Texas were recently able to secure an investment from the show’s biggest shark, Mark Cuban, for a whopping $1 million.

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    Hopkins is the marketing lead and co-owner of boxed alcohol beverage company BeatBox Beverages, a company showcased on “Shark Tank” that received a million-dollar investment from Mark Cuban, esteemed entrepreneur, billionaire investor and owner of the Dallas Mavericks

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    Now, after getting their products into local stores, Beatbox Beverages is preparing to launch on a larger scale. Justin Fenchel and Aimy Steadman have found a distributor, added two new flavors and are focused on spreading the word about Beatbox through music-based marketing events.

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    KUT 90.5

    Many people dream of being their own boss, but starting a successful business isn't easy. Eight out of ten businesses fail in the first 18 months. Even with a proven concept, it can be hard to find investors to back your product. An Austin boxed wine company is hoping to defy the odds with a one million dollar investment from Dallas Mavericks owner Mark Cuban.

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    The founders of this Texas-based company walked away from their “Shark Tank” appearance with $1 million from Cuban to fund their business selling wine in neon-colored boxes. Since the episode aired in season six, BeatBox Beverages has seen both online and distribution sales skyrocket and has grown its retail presence in grocery and liquor stores across the state.

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    A team of millennial entrepreneurs from Austin, Texas, Aimy Steadman, Brad Schultz and Justin Fenchel, are co-founders of BeatBox Beverages. They pitched their alternative to box wine, a line of mixed drinks in a fun bright box, on Shark Tank and landed a huge deal with Mark Cuban.

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    Whether the business moguls on ABC's "Shark Tank" like them or not, Austin boxed wine cocktail company BeatBox Beverages appears to have a winning formula.

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    Wait, don't go! The latest season of Shark Tank only premiered a few months ago, but already the Sharks are taking a break. Mark Cuban, Barbara Corcoran, and the rest of the investors didn't get to where they are by slacking off, but I guess now that they're big shots they think they can afford to take a vacation from their judging duties.

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    Steadman said that, when most companies want to iterate a product, they do so and can launch it. When BeatBox invents a new flavor or wants to change the wording on the box containing its beverages, the process takes months. As a result, BeatBox is going to become a marketing company and let another company manage the headache of production.

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    Beverage Wholesaler

    "In 2014, three entrepreneurs went on Shark Tank and secured a $1 million investment from Mark Cuban for their party punch Beatbox Beverages. The wine-based portable drink is 11.1% ABV and the 5-liter package contains the equivalent of 34 mixed drinks. Now, the company is offering an extension called MixTape, an individual-sized 500-ml. version of BeatBox..."

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