This past weekend we headed down to Florence, Arizona for some country music and Beatbox at Country Thunder Music Festival. Country Thunder is a music festival brand that hosts several concerts in North America throughout the year. This year there were about 25,000 people in attendance daily.
We were able to sell out and our new Juicy Mango flavor got really rave reviews! It sold equally with a classic fan favorite, Blue Razz. On the swag side, all the attendees loved the fans and koozies! Alcohol you later shirts on the FMS/BEATs was huge! Our Beatbox fans were all over the crowd and we had lots of consumers excited to find it and ask for it at their local liquor stores.
Check out some photos below and make sure to follow us on our social channels.