Beatbox x Ubbi Dubbi
This past weekend we were in Forth Worth, TX for Ubbi Dubbi Festival. Ubbi Dubbi is an annual electronic music festival presented by Disco Donnie. This festival brings some of the best acts in house, dubstep, and more! Some of this years acts included Tiesto, Diplo, Excision, Zeds Dead, Alison Wonderland, Wreckno, and more! The festival was two-days, but due to weather the second day was canceled. However, we still saw great success on the first day as sponsors. Both our product and activation tent were a big hit!
As you entered the 30x30 Beatbox activation tent, attendees were greeted by a BEATS member to give them the run down of the activation. First stop, sample 1 of the 4 different flavors of Beatbox being sold at Ubbi Dubbi. At this sampling bar there were 2 BEATS members sampling consumers, educating them on the product and encouraging them to tag Beatbox beverages on social media to win swag (LED foam sticks, koozies, tattoos, pop sockets and flags). After the sampling bar consumers moved on to the 8ft LED Beatbox branded bar to purchase Beatbox from one of the two bartenders. As guests exited the bar line they saw the body paint artist and the 360 booth off to the left side of the tent.