ESCAPE: Halloween 2023

We went to ESCAPE: Halloween, one of North America's largest Halloween festivals, on Oct 27-28 in Southern California!

ESCAPE: Halloween, one of Southern California’s most anticipated annual events, is a thrilling electronic dance music festival celebrated during the Halloween weekend. Renowned for its spine-tingling production and world-class DJ lineup, the festival offers an immersive experience with elaborately themed stages, haunted mazes, and interactive art installations. Attendees are encouraged to don their most creative costumes, enhancing the eerie and festive atmosphere, making it a perfect fusion of a Halloween celebration and a cutting-edge music festival.

We launched our newest flavor, Green Apple, and it was well received by the festival goers! Our BEATS team wore alien costumes and received non-stop compliments from everyone. Our activation consisted of a spooky graffiti wall, a four-hour sampling of the newest flavor and apple bobbing, but with a twist. Consumers closed their eyes and picked an apple with their hand, and the item inside was their spooky prize! 

Check out some photos below and make sure to follow us on our social channels.