Taste Radio x BeatBox Beverages: The Future Of Millennial & Gen Z Brands
With our unabashed embrace of community, we found a receptive audience among college students and at music festivals, which in turn helped us land a national distribution partner and a major retailer early into its development.
That was just the start.
Thank you to Taste Radio for unpacking our whole story which explores our inspiration for the brand and why naiveté, scrappiness and business school connections were critical to our early development.
Listen to the rest of the interview with Justin, Aimy and Brad - our three founders below!